Our Story


How we got our start

Back in 2020, we saw the need for premium quality matcha in the Middle East. We are the Matcha Pioneers in the bustling city of Dubai, curating the finest quality Japanese matcha to satisfy your taste buds and nourish your soul. After working around the globe in hospitality for a collective of 35 years, our two founders, Robby & Ash, came together with a plan to take over the matcha world.

Our obsession with all things matcha knows no bounds and we’re here to share the love with you. From its vivid green color to its herbal flavor, matcha brings a dazzling spectrum of health benefits. It’s not just a drink; it’s a lifestyle choice that keeps you going, day in and day out.

The Team

Meet Everyone

At blu matcha, our team is the heart and soul of everything we do. Our team is the heartbeat of our matcha haven, and we’re not your average bunch – we’re matcha-obsessed and proud of it!. We welcome you to be a part of our tribe – a tribe that appreciates quality, fun, and style.

Robby Ceriale
CEO & Founder
Ash Worthington
COO & Founder
Chelsea Ashburn
Director of Operations
our mission

Embrace the blu lifestyle

At blu matcha, we’re on a mission to infuse every moment with matcha magic. Our journey began with a simple yet powerful idea – to introduce the world to the extraordinary wonders of matcha in an enticing and approachable way. We believe that matcha is more than just a trendy beverage; it’s a lifestyle that embraces vitality, creativity, and connection.